Building Awareness, Strengthening Partnerships.
Weida Marketing Sdn Bhd, a subsidiary of WEIDA, proudly participated in the FELDA Field Day held at FELDA Kg. New Zealand, Maran, Pahang, engaging directly with FELDA plantation personnel for a productive and hands-on knowledge-sharing session.
The event began with a product briefing conducted by Weida, who provided a clear and comprehensive overview of Weida’s solution of HDPE Pipe Culvert which tailored for plantation and field applications. This was followed by an on-situ pipe installation briefing by Weida project team, offering practical insights into best practices, installation techniques and on-site safety considerations.
A key highlight of the day was the pipe culvert laying and installation demonstration, carried out on-site by the dedicated Weida project team. Their expertise and experience helped participants understand the effective and efficient ways of installation, as well as illustrating the performance advantages of Weida products in field conditions.
Overall, the FELDA Field Day proved to be a successful platform for engagement, learning and brand strengthening. Weida delivered a strong branding presence and created genuine awareness among the attendees, receiving positive feedback and commendations on how Weida continues to stand out as a trusted and superior brand in the industry.
